We had a pleasant interview with our valuable business partner HANGZHOU CIEC INTERNATIONAL CO. LTD.
• Could you please introduce yourself?
“HANGZHOU CIEC INTERNATIONAL CO. LTD.”is a Hangzhou/China based global trading company, 51% of which is owned by the Chinese Government. We are officially the first of the 100 largest steel trading companies in China to trade iron and steel for the last 5 years in a row. In addition, since 2016, as the Head Office of the Middle East within CIEC, we have broken new grounds with our visionary approach. We have developed a market share of over 70% in flat products exported from China to Turkey, and we are over 90% in some product groups. We broke new grounds in many transactions from China to Turkey. We introduced the billets, wire rod and construction iron producers in the Middle East countries, which didn't export before due to the market conditions, to the Asian market for the first time, and again, we recently exported iron and steel from North Africa to China. Thanks to the global structure of our company and our visionary approach, we followed the route of trade by keeping up with even the most challenging market conditions with our offices operating in 13 countries, and sometimes we took the lead with the new ways and channels we opened. Today, we are the first company that comes to mind when it comes to China.
• Can you tell us about your company's founding story and activities?
Our company started to operate 25 years ago. Since its establishment, it has been supplying regularly the ore and coking coal needed to manufacture, especially to government producers in China. Our company trades all iron and steel products globally, from raw materials to final products, with an annual trade volume of 60 million tons. Both in China and in many countries, our company's Middle East Head Office started to operate in Izmir in 2017. Our offices in Dubai/UAE and Jeddah/Saudi Arabia continue to operate under our Middle East Head Office.
• Can you tell us about your fields of activity and customer portfolio?
We support manufacturers in many aspects, from raw materials to semi-finished products and final products, both in terms of supply and export. We work with all iron and steel companies, including rebar manufacturers, wire rod manufacturers, steel profile manufacturers, hot sheet manufacturers, rollers, pipe-profile manufacturers, steel service centers and white goods manufacturers.
• What is your annual production amount?
As the Head Office of the Middle East, we have an annual trade volume of approximately one and a half million tons in different product groups and we play an important role in our region with this trade volume average.
• What would you say about Yıldız Demir Çelik products?
We sincerely believe that we can enjoy greater success with Yıldız Demir Çelik, which we are currently working with. We know very well how the quality products you produce satisfies both the countries we export together and the domestic market of Turkey. The fact that the products appeal to many end-users in many sectors, is an indication of how good the product quality is. We believe that satisfaction will continue to increase.
• What are the future plans of your company? Are you planning to expand your cooperation with Yıldız Demir Çelik?
We will continue our support in raw material supply in the coming period with Yıldız Demir Çelik and we believe that our growing cooperation will grow in volume. We will continue to work together both in the raw material supply side and in export markets where your products have not entered yet so that they can be available there.
• What do you think about Yıldızlar Yatırım Holding's contribution to the Turkish economy?
All of the anti-import investments made by Yıldızlar Yatırım Holding in the recent period are of great importance. In particular, the investments made by Yıldızlar Yatırım Holding are very important in terms of producing the materials imported by the white goods, automotive and machinery industries from abroad in our country and providing added value to Turkey. At the same time, when evaluated in terms of the contributions made to the employment and exports of our country, we can clearly state that it has made a significant contribution to the Turkish economy. We hope that these contributions will continue to increase.